What is Product Thinking?
Before we start, you should know a few things. Like, what is a product?
A product is basically anything that does some work, achieves a goal, or solves a problem. Do you agree?
A product originates from users as a problem that they are facing (problem space), the business then solves that user problem (solution space) and help them achieve some goal.
So, a product is like a bridge between the users and the business. A bridge between the problem space and solution space.
But, how do we go from knowing a user problem to building the solution?
Do you build a lot of features? Do you give users exactly what they ask for? Have you ever thought about it?
Well, there is a process that we can follow to build products that provide real value to the user. This process is called “Product Thinking”.
Product thinking is the journey from the problem space of the users to the solution space of the business. The goal of this journey is to reduce the gap between users and the business.
But, why do we need it?
Imagine a scenario where your user need something, let’s call it X. The user needs X.
Now, the business decided that the best way to go forward was to build and ship Y. The business can have multiple reasons to believe that Y is the best thing to ship, like their lack of customer needs.
What will happen then? There will always remain a gap between X and Y. This gap will always keep the need (can also say market) away from the product. If X and Y would have been the same or similar, this gap would have been really less.
What does this less gap mean? Product Market Fit.
Now, no business would want to be in a situation where this gap is too big, right?
That’s why they need product thinking to understand the users well, the market well and to come up with something that adds real value to them.
The Product Thinking Process
Now that we know what product thinking is and why we need it, we also need to understand ho we can implement it while building products.
Problem
The first thing you need to do is identify the real problem that the user faces.
For this, don’t only rely on the user research but also try to understand the market and competitors. Product teams identify a user problem and analyze it from multiple perspectives to determine the value of solving this issue.
There are multiple frameworks that you can use to identify the problems your users face like “The Mom Test” and “JTBD framework”.
Once identified, we frame the problem so that it can be defined well and presented to the stakeholders in an easy manner.
Opportunity
Next, product teams assess how they might solve the problem and what that will mean for the organization and its users, including the size of the opportunity and the return on investment.
They also look at the market opportunity and how solving this problem might increase the organization’s market share or attract new customers.
Solution
While assessing the opportunity, product teams may come up with multiple solutions and build prototypes to test ideas and hypotheses. Finally, the product managers must analyze the results and decide which solutions solve the problem best.
They must consider multiple factors, including:
- Possible ROI (return on investment)
- Constraints — including financial, human resources, and technical limitations
- How does solving this problem align with the current product roadmap
- Does this new product align with organizational goals?
The goal of this process is to focus on problem first, to understand it well along with the needs and motivations of the users.
If that is done well, the probability of building something that really solves user problems increases and the gap between the market and product decreases leading to a better Product Market Fit for the business.
Do you want to become a PM?
If you are an aspiring Product Manager and don’t know where you can start, you are at the right place.
For starters, you can follow me, go through the other stuff I have written, and learn as much as you can from here.
If that isn’t enough or doesn’t help, you can checkout this toolkit I created for beginners like you to get started with PM topics, learn the skills they really need to become PMs and prepare for PM roles.
If you want a more personalised learning experience, consider joining our Product Management cohort at Crework - Apply now
